Nowadays, people often become victims of consumerism. The onset may be different, but the result is always the same: we are always surprised at what we have just bought. The tendency for impulsive purchases is inherent in all without exceptions, although in varying degrees. To fight this disease is difficult, but still possible. Here are the five techniques that will help develop immunity to excess purchases.
1. Identify your weaknesses
First, you need to determine your weak points. Marketing has identified special psychological tricks that can catch almost any unprepared buyer. Colour is one of them. Shops specifically use bright colours for products they want to sell. Selected music can make you feel relaxed and tasty smells from different directions make you buy a full cart of products, even if you don’t need them.
2. Remember all the intangible things that make you happy
It is also important to remember and write down all the free things that make you happy. Remember the best moments of your life, people you love, friends, achievements, plans. By thinking well, you will agree with the statement that the best things in life are completely free. So, is it worth spending your money on something that does not bring real happiness and ultimately ends up in the trash anyway?
3. Spend some time away from your everyday life
A very effective way of dealing with your own consumerism is a temporary break from the reality around you. Try step out and go on a tourist trip, hiking with your dog, or go on a long trip. It is advisable that at this time you are protected from the media and electronic gadgets. This will help you escape from the everyday routine, which constantly encourages you to buy something. A new atmosphere will give you the opportunity to make a significant reassessment of your values.
4. Develop your own criteria for assessing your needs
The main purpose of advertising is to convince us of the absolute necessity of things, the existence of which we did not know a minute ago. And very often it succeeds.
Develop your own buying rules to avoid the advertisement temptation. To do this, it is enough to ask yourself a few simple questions:
Is this a planned purchase?
What happens if I buy it? And if not?
Will this item fall into the trash very soon?
Where will I place this thing? How much will its maintenance and service cost?
How many days of my life do I have to spend to make money to pay for it?
Why am I making this purchase?
5. Learn to pause
A client prone to impulsive purchases is the most desirable for trading. It is for them that all these numerous promotions, sales and “happy hours” are organised, when the prices of goods have a short-term decrease. A client who is in a hurry will not be interested in quality or characteristics.
Your task is to break this plan and learn to always pause before you buy. The more expensive the thing is, the longer this pause should be. During this time, you will be able to cool down, calm down and make sure that the purchase really meets the criteria of necessity.
How do you fight impulse shopping?